Idea Lab

It’s A Beaut, Clark!

Well we are finally in our new “home” and things are shaping up very quickly.  It’s amazing how moving to a new office has positively influenced our entire team.  There’s just a new sense of energy and excitement in everything we do, and we all seem to have a new focus on our work as a whole.  Can a building be responsible for such a positive transformation?  Truthfully I can say with absolute certainty, YES!  It has for us for sure.  Using one of my favorite lines from one of my favorite holiday movies…”It’s a beaut, Clark!” Hope you have a chance to drop by and see for yourself.  You’re always welcome.IMG_1596

Time To Say Goodbye

After 17 years, today is the last official day of operation for our team working out of our Plymouth Office.  During this time, we have seen our company grow – enduring more challenges than I’d like to remember but also celebrating many accomplishments.

Moving to a new environment is always exciting, but understandably exciting only for those individuals directly involved in the move.  But I can say with true sincerity that this move means more to us than simply a change of surroundings.  It symbolizes a new beginning in many ways for Ideaworks, the start of the next chapter in our company’s history.

So as we all say goodbye to our Plymouth Office, we do so knowing that it is also saying goodbye to a past that has not only defined who we are but also who we will be.

Thank you to our entire team, our families, our business partners and associates and our many clients who every day give us the opportunity to do what I believe we do best.

Goodbye Plymouth…it’s been real!

Peter Steve, CEO

Ideaworks Receives Nomination In Sodexo’s Diverse Strategic Partner Awards Program

Ideaworks Marketing has been nominated for recognition in Sodexo’s 2015 Vendor Partner Awards.

The agency was nominated in the Strategic Diverse Vendor Partner category in recognition of the company’s progressive approach to developing strategies for program growth that support Sodexo’s Six Dimensions of Quality of Life.

Award winners in seven categories will be recognized during Sodexo’s Vendor Partner Meeting which will be held on June 15, 2015 in Bethesda, MD.

Agency Leadership Delivers Presentation At NEPIRC Summit

Peter Steve, Owner & CEO and Donna Hansbury, President of Ideaworks recently delivered a featured presentation at the third annual Process Excellence and Innovation Summit sponsored by the Northeastern Pennsylvania Industrial Resource Center (NEPIRC) in Hanover Township, PA. The Summit is designed to help companies and manufacturers in northeastern and the northern tier of Pennsylvania enhance their learning of Continuous Improvement and Innovation.

The title of Peter and Donna’s presentation was Creating A Winning Marketing Plan and focused helping small to mid-size organizations create a marketing plan they will use and not lose. Taking a less is more approach, the session focused on Ideaworks’ GPS (Growth, Profits, Success) Marketing Plan Approach which is designed to simplify the process of creating a marketing plan and highlight a quick and efficient way to do so without a great investment of time or money.

NEPIRC, as one of 60 nationwide Manufacturing Extension Partnership offices, receives federal, state and local support, along with client fees in exchange for professional services, to enhance the profitability, long-term growth and overall competitiveness of northeastern Pennsylvania’s manufacturing sector.     For more information about NEPIRC, visit www.nepirc.com.

 

Serving Up Great Ideas at Catersource

Ideaworks Marketing presented at the Catersource and Event Solutions Conference & Tradeshow, which was held March 8-11 in Las Vegas. Peter Steve, Managing Partner and Donna Hansbury, President, led two sessions designed to help caterers maximize their marketing strategy and ROI.

The first session was entitled Creating a Marketing Plan You Will Use, Not Lose. In this workshop, Peter and Donna took participants through a step-by-step process of creating a GPS-themed marketing plan that yielded maximum results with minimal effort. At the end of the workshop, participants walked away with a marketing plan in-hand — one they will use, not lose.

Resources from this session:

Positioning for Greater Profits: 7 Steps to Growing Your Catering Business was the second Ideaworks session. Peter and Donna explained exactly what positioning is, and walked participants through the seven steps that would help them clearly differentiate their catering business from the competition.

Commenting on the presentations prior to the conference, Steve stated, “Catersource is the premier event in the catering industry and we are honored to be presenting on this national stage. This will be the third time we are a part of the conference’s educational curriculum and we look forward to an engaging exchange with participants during both of our sessions.”

The Catersource and Event Solutions Conference & Tradeshow is the largest conference in catering. The event has been held for over 20 consecutive years, with sessions updated annually so attendees can continually bring back fresh ideas, and stay competitive. This year, Catersource offered over 100 educational sessions, organized into nine tracks, so attendees could customize the experience to meet their specific needs. The award-winning tradeshow also showcased over 900 exhibitors, with hands-on demos and contests on the show floor.

For more information on Catersource and Event Solutions Conference & Tradeshow, please visit www.catersource.com.

Adding Up Addys: Three, Four, or More?

It may not yield as much debate as the recent social media dress color debacle, but the question remains: did Ideaworks Marketing win three, or four awards at the 2015 Addys?

The American Advertising Federation of northeast Pennsylvania (AAF-NEPA), held its annual awards ceremony, affectionately known as the Addys, this past February 20, and three entries from Ideaworks proved to be winners – or four, if you so choose.

Below, a photo of the one Gold, and two Silver awards given to Ideaworks. The winning pieces included a Wedding Invitation Package (Gold/Judge’s Choice for Collateral Material); the “Street Eatz” campaign (Silver for Sales Promotion, Branded Environment); and the Ideaworks 2015 Calendar (Silver for Self Promotion, Advertising Industry).

And here is the Wedding Invitation Package that garnered the Gold:

BridgetInvite

Bridget and Daniel were a winning combination, and so was their wedding invitation package. They likely wrote a lot of thank-you notes when their festivities concluded, and all of us at Ideaworks would like to thank them for inspiring this work, that brought in both a Gold, and a Judge’s Choice award!

It all adds up to four awards, since of course, Gold and Judge’s Choice are two separate awards (that often overlap). So while three of Ideaworks’ pieces won, a total of four awards were earned. Here is the complete award set, the Judge’s Choice in the form of a fabulous miniature billboard from Lamar Advertising.

photo 3

Yes, we could have said that from the beginning — but the Addys are just as much about having fun, as they are about recognizing excellence in advertising creativity. Ideaworks congratulates all the Addy winners from the 2015 AAF-NEPA event.

Ideaworks Captures District American Advertising Award

Ideaworks Marketing recently captured a District Two, American Advertising Award (ADDY) in the Industry Self-Promotion category for its 2014 Annual Calendar.blogpost_addy

The calendar showcases an engaging combination of practical information and creative infographics to bring each month to life. In addition, a special augmented reality feature was employed which enabled calendar recipients to connect to a specially created holiday video produced exclusively by the Ideaworks team.

District Two covers the states of Delaware, Maryland, New Jersey, New York and Pennsylvania as well as the District of Columbia. This year, over 500 entries were submitted to the District Two competition by 157 companies who qualified by winning local ADDY Award competitions.

According to Cynthia Park, Governor of the American Advertising Federation’s District Two, “Winning at the District Two level is another testament to the prestige of the competition. The District Two competition is one of the toughest regions in the country in which to compete.”

Commenting on the recognition, Donna Hansbury, President of Ideaworks said, “Our entire team is very proud of this award. It is particularly gratifying to be recognized at such a high level in the industry, and for work that demonstrates our agency’s passion for powerful ideas.”  

The Risk of Innovation

Innovation is one of those words that is beyond overuse, but like a shiny new object, it continues to capture the attention of copywriters, marketers and business leaders alike.  But beyond its ongoing abuse in corporate tome and collateral, does “innovation” pose an inherent risk for those organizations that are truly, innovative?

While I know that there are many angles and answers to this question, from my perspective, it is best addressed in the old adage “nothing ventured, nothing gained.”  The majority of the greatest inventions (and innovations) of our lifetime would never have been possible without the courage of someone or some company taking a chance on an idea…a hunch…a belief.

So it is with this in mind that we at Ideaworks are taking a risk, being an early adapter and changing our website URL to Ideaworks.marketing.  Now as innovations go, the risk associated with this decision is moderate at best.  But what’s more important than the level of risk is our willingness to try something new, the stake a presence on the cutting-edge of what may become an industry norm.  Success or failure, only time will tell, but I for one am happy that in our own small way we are taking risk head-on in the true spirit of innovation.

Proud To Celebrate 15 Years In Business

When we started Ideaworks in the summer of 1998, we did so with a clear vision of becoming a value-added marketing resource for our clients, founded on the qualities of creativity, integrity and outstanding customer service. Now as we celebrate our 15th year in business, I can proudly say that we have lived up to our vision and continue to do so with each passing day.   

In a day and age when less than 50% of small businesses make it to five years and only one-third make it to ten years, we are truly honored to be celebrating 15 years in business.   

Throughout the years, it has been our privilege to serve a variety of outstanding companies and individuals.  Without their continued confidence in us, we would not be the agency we are today.  We are also fortunate to work with a number of quality partners and business associates who help us maintain our competitive advantage in an ever-challenging industry. 

Finally on a personal note, I want to extend a very special thank you to our dedicated team members who every day continue to amaze me with their passion and commitment to make us the very best.  

Happy Anniversary Ideaworks! 

Peter Steve

Owner & Managing Partner