Peter Steve, Managing Partner and Donna Hansbury, President of Ideaworks Food Marketing were recently appointed to serve as committee members of a newly formed Special Interest Group (SIG) of the Philadelphia Chapter of the American Marketing Association (PAMA). The PAMA is a professional association for marketers, educators and students across the Greater Philadelphia region. The recently formed SIG focuses on the Greater Lehigh Valley (PA) with a mission to better serve the professional development, networking and knowledge sharing needs of marketing professionals in Northeastern and Central Pennsylvania.
“The Lehigh Valley is a vibrant and emerging center for business and the arts,” said Craig Barton, immediate past president of PAMA. “Its rich heritage and proud history combine to make it the ideal locale for a northern extension of our organization. We are excited for the opportunity this provides to area marketers and the void that focused, localized programming will fill for the region.”
Established in 1931, the Philadelphia Chapter of the American Marketing Association (PAMA) was one of the first 100 chapters now affiliated with the American Marketing Association (AMA), which is the professional association for individuals and organizations who are leading the practice, teaching and development of marketing worldwide.
Donna Hansbury, President of Ideaworks Food Marketing, recently had the pleasure of speaking to the Senior Economics Class of Dallas High School (Dallas, PA) at our company’s headquarters. Following a brief tour of the Agency, Ms. Hansbury spent her time with the class addressing the various aspects of running a business in today’s challenging economic climate. From the hiring of talent to setting project pricing to maintaining a positive cash flow, Ms. Hansbury gave the students a first hand look into “the world of business.”
Peter Steve Is Guest Speaker At
Dallas High School Class Of 2012 Senior – Parent Brunch
Dallas, PA – Peter Steve, Jr., Managing Partner of Ideaworks Food Marketing in Plymouth, PA was the guest speaker at the fourth annual Dallas High School Senior/Parent Brunch held at the East Mountain Inn in Wilkes-Barre.
The morning’s program started with opening remarks by Dallas High School Principal, Mr. Jeffrey Shaffer, followed by a stirring invocation by Senior Class President, Sara Flaherty. As part of her remarks, Flaherty paid special tribute to classmate Tom Lynch who died in a tragic car accident earlier this year.
After the 330 students and parents in attendance enjoyed a delicious brunch, they were treated to Mr. Steve’s enlightening presentation entitled Brand YOU which focused on the importance of personal branding in business and in life. Upon conclusion of his speech, Mr. Steve was presented a commemorative gift clock as a thank you from the entire class of 2012.
Ideaworks Food Marketing was recently recognized with a feature article in the Times Leader newspaper regarding the agency’s excellent customer service and unique focus on the foodservice industry.