Tag Archives: Graphic Design

WELCOMING GRAPHIC DESIGNER ELISHA CAPIE ABOARD!

We are proud to introduce the newest member of the Ideaworks team, Elisha Capie. Elisha joined the team in February as a graphic designer. Learn more about Elisha by reading her bio below:

Elisha Capie
Elisha Capie is a self-proclaimed “Constant Creative.” She studied both graphic design and advertising at Luzerne County Community College, as well as at the Columbus College of Art and Design. Elisha is also a professional artist, working under the name Capie Creative, creating illustrations and chalk art in her spare time. Having these talents in her creative toolbox allows her to provide even more flair to her design work, which she feels is her strong suit. She also enjoys upcycling discarded, unloved and broken-spined books into new works of art. Elisha was born and raised in the coal valley but has also lived in Ohio and Florida. She has worked, and still collaborates, with some tremendously creative minds, and says that she, “has always found something to learn from everyone [she’s] met.” Elisha added, “The world is an amalgamation of experiences, and I hope to spend my days collecting those experiences.” Elisha is looking forward to applying her workhorse-like, creative energy into her new professional home at Ideaworks while collaborating with and learning from her creative counterparts.

POP! The next issue of Dazzle has arrived.

We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you find this issue to be intriguing, informative and inspiring, as we have worked hard to feature relevant marketing topics that will be of interest to you while also sharing some of our recent endeavors. A few articles in this issue include:

  • 7 Tips for Stronger Client Relationships,” a recap of a presentation our director of marketing communications did for a group of local college students (pg. 5)
  • “Researching Trends, Delivering Solutions,” a look at our newest initiative for our charity of choice, Blue Chip Farm Animal Refuge in Dallas, PA (pg. 6)
  • “The Dialogue Age of Marketing,” this issue’s feature story (pg. 10)
  • “Life @ 197,” a light-hearted look at what’s new with our team (pg. 18)

Please click here to read the issue, and don’t hesitate to reach out to us if you have any questions or feedback for our team. Further, you can email chelseyt@ideaworks.marketing if you would like to request copies of the presentations or materials that are mentioned.

WELCOMING TWO NEW GRAPHIC DESIGNERS ABOARD!

We recently welcomed two new graphic designers, Brian Leonard and Gabrielle Creazzo, to the Ideaworks team. Read their bios below to get acquainted with these talented team members:

Brian Leonard
Brian Leonard came on board in October as a senior-level graphic designer. Though he resides in Lake Ariel presently, Brian hails from upstate New York and graduated from SUNY Oneonta in 2009 with a degree in computer art. Being that he’s a graphic designer, Brian loves anything tech and stays abreast of the latest innovations in the field. His hobbies include hunting, building – and destroying – demolition derby cars, and most importantly, spending time with his friends and family. He has two wonderful children, Evangeline, who is six-years-old, and Rowan, who is three. He currently lives with his girlfriend and her young son, Jacob. Brian says that weekends are filled with pancakes, messy rooms strewn with toys and a severe lack of sleep, but he wouldn’t have it any other way. It should also be mentioned that Brian is a jokester, and he has already given us some good laughs since joining the team!

Gabrielle (Gabby) Creazzo
Gabby Creazzo also joined the Ideaworks team in October as a graphic designer. She graduated summa cum laude from Marywood University earlier this year with a Bachelor of Fine Arts degree in graphic design and a minor in art history. Gabby particularly enjoys incorporating illustrations and hand-lettering into her work, and also likes screen-printing and photography. She finds that creating new concepts, exercising her creativity and organizing are some of the aspects she loves most about the field. Beyond graphic design, Gabby is also interested in interior design and fashion, and she is an avid foodie who loves to experiment with new recipes. Additionally, she loves spring-board diving, claiming that “sometimes in life, you have to jump!” Gabby is an inspired young designer who is excited to share her passion for design with others – and we are excited to have her talent and energetic personality aboard!

The next issue of Dazzle is hot off the press!

We are THRILLED to bring you the next issue of Dazzle, our award-winning agency magazine! Here’s what you’ll find within its pages:

  • An editor’s letter from Chelsey Tupper, director of marketing communications
  • An in-depth look at Gen Z: the generation that you need to pay attention to
  • How we are delivering on our agency’s commitment to social good
  • How selecting a “charity of choice” makes good business sense, and how it has helped us form a great bond with Blue Chip Farm Animal Refuge, a local no-kill animal shelter
  • Tips for choosing the right marketing mix for your business
  • “Checking out the ‘Real World’ at Ideaworks,” an article from guest writer Rachel Urbanowicz, mass communication professor at Misericordia University
  • Life @ 197, spotlighting the Ideaworks team and recent happenings
  • A recap of our winnings from the AAF Northeast Pennsylvania’s ADDY awards
  • An article on storytelling from the desk of Peter Steve, owner & CCO

Please click here to read. Feel free to email Dazzle’s editor-in-chief, Chelsey Tupper, at chelseyt@ideaworks.marketing or art director, Allison Simenkiewicz, at allisons@ideaworks.marketing to share with them which articles and features you find most compelling! Enjoy!

Social good: A longstanding commitment at Ideaworks

Earlier this month, our Direcmcontor of Marketing Communications, Chelsey Tupper, attended the 2017 MCON conference, held at the Newseum in Washington, D.C. This annual conference sparked her interest, as it is designed for individuals who are dedicated to social good and societal change, and who want to hear from some of the most notable thought leaders on cause-related marketing and activists who feel passionately about their work. Much of what was discussed included ways to attract more millennials to show support and interest in a particular cause by using creative branding strategies and other well-thought-out marketing tactics that resonate well with this generation.

During the conference, Chelsey heard from a number of accomplished speakers who drove home a vital point: through its work, a business must personify its very roots and reasons for doing – put plainly, each day, employees should reflect their company’s core beliefs. In addition to the #GivingTuesday Townhall, during which she learned aideaworks3bout assimilating charitable efforts in your business practices annually, this central message from MCON resonated for Chelsey, who would return home to continue breathing life into Ideaworks’ own philanthropic initiatives with the entire team – a practice that Ideaworks has been committed to for over 20 years, as one of our foundational values is service to others.

This dedication is shown by our unwavering commitment to local organizations like Blue Chip Farms Animal Refuge. Blue Chip Farms, located in Dallas, PA, is a non-profit, no-kill animal shelter that provides care, comfort and a loving home to every animal that is brought to its safe haven, regardless of health impairments or age. Being animal lovers, Ideaworks’ owners Peter and Judy Steve elected Blue Chip as our charity of choice in 2015. Since then, we have gone on to provide a wide range of marketingstpatricks support to Blue Chip at no cost, helping its team spearhead some of its most valuable initiatives like Adopt-A-Kennel, Legacy of Love and the newest sponsorship program, Kitty Condos. Working with Blue Chip continues to be one of our company highlights, but this has not been a solitary effort. We continue to reflect upon our core beliefs and participate in various cause-related initiatives.

In March and April of this year, our team participated in the Back Mountain Chamber’s Spring Food Drive, donating non-perishable items to the Back Mountain Food Bank. Giving back to the community and providing healthy, nutrient-rich meals to families is an effort we are committed to in our work, as some of our largest clients are proponents of healthy living, clean environments and optimal quality of life.

This month, Ideaworks was fully committed to raising awareness for various causes and helping individuals in the process. We “went purple” for Alzheimer’s and oPurpleDayther dementias, being that June is National Alzheimer’s and Brain Awareness Month. Our team enthusiastically involved themselves in this project by changing our email signatures from black to purple text, the recognized color of the Alzheimer’s Association, and including a call to action to “#ENDALZ” in the sign off. We also scheduled a day to wear purple and heightened awareness for this worthy cause on social media.

Also in June, we had the opportunity to team up with the Greater Wilkes-Barre Association for the Blind. We hosted a high school student in the Association’s Transition Assistance Program, who expressed an inteRainaandRachaelrest in becoming a graphic designer and photographer in the future. She learned a lot while job shadowing our creative designers and also enjoyed lunch with our team where she was able to hear more about what differentiates us as an agency. We are proud of this young girl and know she will continue to grow in her craft in the years to come.

At Ideaworks, we firmly believe that day in and day out, you should be communicating what your business is truly about, and acting as a spokesperson for those values that your company holds dear. While raising awareness during National Alzheimer’s and Brain Awareness Month, choosing Blue Chip Farms as our “charity of choice” and partaking in other local initiatives have been excellent opportunities for us to get involved, they will certainly not be the last. As put by Christina Tosi (award-winning owner of Milk Bar Bakery with locations in New York, Washington, D.C., Las Vegas and Toronto), who offered insights to her MCON audience, “It’s easy to support things when you believe in them.”

Introducing the 2017 Ideaworks Calendar!

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We’re excited to show off the 2017 Ideaworks calendar! Each year, we brainstorm a new calendar concept to make sure it’s fun and interactive. Our team then works diligently to bring the concept to life. Once produced, the calendars are given to clients, business associates, and friends of Ideaworks, and they are always a hit!

For 2017, our calendar celebrates the unexpected by paying homage to the quirky holidays that tend to get overlooked but make life a lot more interesting. This year’s calendar design is a true representation of the culture and chemistry here at Ideaworks. We’re forward thinking; not afraid to suggest bold, new ideas to clients; and we work hard (and play hard too). Speaking of playing, the vibrant colors and dynamic images throughout the calendar also serve as a gateway to a wonderful augmented reality experience using the Layar App. Each month has something new and fun in store, and if that’s not enough, the back of each card is a puzzle piece.

Let us know if you’d like to receive a 2017 Ideaworks calendar, and we’ll be sure to get one to you. From all of us at Ideaworks, we wish you and yours a new year full of many happy surprises. Remember to make the most of each day, and of course, celebrate the unexpected!

Blue Chip Animal Farm to host Legacy of Love memory wall unveiling

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Blue Chip Animal Farm invites the northeast Pennsylvania community to take part in its Legacy of Love memory wall unveiling on Saturday, November 5 at 1 p.m. at Blue Chip Animal Farm in Dallas, PA. The event will celebrate the installation of the organization’s Legacy of Love memory wall constructed entirely of commemorative bricks purchased by Blue Chip supporters.

Bricks purchased not only contribute to the ongoing construction of the memory wall but also help to offset operating costs at Blue Chip. Bricks can be purchased online at www.bcfanimalrefuge.org in addition to at the event. “We hope to create a wall of 600 memories at Blue Chip Farm, and to build a space of love and remembrance for all of the animals and animal lovers that have passed away. Those who purchase a brick are doing a service in memory of their loved ones because 100% of the funds will go to support the ongoing cost of operation of Blue Chip Animal Farm,” says Cordie Braun, director of Blue Chip.

Ideaworks has taken on Blue Chip as its charity of choice, which means we provide the non-profit with complimentary marketing services. Specifically for the Legacy of Love memory wall, Ideaworks  created the marketing materials and webpage, along with coordinating and executing the public relations effort for the unveiling event. Ideaworks also did the Legacy of Love billboard design, which can be seen in Luzerne and Lackawanna counties. Lamar Advertising was very generous to donate the billboard space. We hope you’ll come out and support this wonderful organization on November 5 and/or purchase a brick to memorialize a pet or pet lover in your life.

We’re excited to welcome three new hires!

With our client work increasing and demands escalating, we recently added three employees to our creative team. We are so happy to have McKenzie, Chelsey and Allison with us. Please take a moment to meet the newest members of Ideaworks Marketing:                                                

McKenzie SuttonMcKenzie Sutton: McKenzie Sutton serves as the agency’s marketing communication director responsible for overseeing content development on all projects. McKenzie’s previous roles include marketing coordinator for Sodexo Campus Services at King’s College, assistant project coordinator for Children’s Miracle Network at Geisinger Janet Weis Children’s Hospital in Danville and director of marketing at Capstone Wealth Management Group in Clarks Green. McKenzie graduated cum laude from King’s College in 2008 with a Bachelor of Arts in mass communications and English writing.

ChelsChelsey Tupperey Tupper: Chelsey Tupper joined the Ideaworks team as the agency’s director of client and public relations. Chelsey is responsible for potential client outreach and leading the public relations effort for the agency. In addition, she manages client accounts and provides marketing communication assistance. Chelsey has previous experience in agency services and held positions at Borton-Lawson, Pride Mobility Products and New Era Eye Care. Chelsey graduated magna cum laude from Flagler College, located in St. Augustine, FL in 2008 with a Bachelor of Arts in communication/public relations.

Allison SimenkiewiczAllison Simenkiewicz: Allison Simenkiewicz was hired as a graphic designer and is always looking for creative ways to incorporate the latest design trends into her work. Allison graduated cum laude from Wilkes University in 2016 with a Bachelor of Arts in integrative media. She completed internships at CornellCookson, Inc. and the Petroleum Service Company. Even though Allison is fresh out of college, she has already received a silver award from the American Advertising Federation (AAF) for a poster campaign she designed. The award was presented earlier this year.