Tag Archives: Ideaworks

WELCOMING TWO NEW GRAPHIC DESIGNERS ABOARD!

We recently welcomed two new graphic designers, Brian Leonard and Gabrielle Creazzo, to the Ideaworks team. Read their bios below to get acquainted with these talented team members:

Brian Leonard
Brian Leonard came on board in October as a senior-level graphic designer. Though he resides in Lake Ariel presently, Brian hails from upstate New York and graduated from SUNY Oneonta in 2009 with a degree in computer art. Being that he’s a graphic designer, Brian loves anything tech and stays abreast of the latest innovations in the field. His hobbies include hunting, building – and destroying – demolition derby cars, and most importantly, spending time with his friends and family. He has two wonderful children, Evangeline, who is six-years-old, and Rowan, who is three. He currently lives with his girlfriend and her young son, Jacob. Brian says that weekends are filled with pancakes, messy rooms strewn with toys and a severe lack of sleep, but he wouldn’t have it any other way. It should also be mentioned that Brian is a jokester, and he has already given us some good laughs since joining the team!

Gabrielle (Gabby) Creazzo
Gabby Creazzo also joined the Ideaworks team in October as a graphic designer. She graduated summa cum laude from Marywood University earlier this year with a Bachelor of Fine Arts degree in graphic design and a minor in art history. Gabby particularly enjoys incorporating illustrations and hand-lettering into her work, and also likes screen-printing and photography. She finds that creating new concepts, exercising her creativity and organizing are some of the aspects she loves most about the field. Beyond graphic design, Gabby is also interested in interior design and fashion, and she is an avid foodie who loves to experiment with new recipes. Additionally, she loves spring-board diving, claiming that “sometimes in life, you have to jump!” Gabby is an inspired young designer who is excited to share her passion for design with others – and we are excited to have her talent and energetic personality aboard!

Ideaworks collaborates with hopeful Food Network star

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A few years ago, our team collaborated on a cookbook design project with Remmi Smith, youth ambassador chef for Sodexo North America, an international Fortune 500 company. At the time of the project, Chef Remmi was just 12 years old. Now at age 16, Remmi will compete in the teen tournament on the popular Food Network show, Chopped. Her episode is set to air on Tuesday, September 6 at 10 p.m.

Ideaworks created the concept for the cookbook and spearheaded all aspects of the project, which resulted in a unique cookbook for kids entitled, Global Cooking for Kids, featuring Chef Remmi Smith: Your Passport to Fun & Flavor. From cooking Remmi’s recipes to food styling to food photography to compiling and designing the book to distribution, the Ideaworks team oversaw the effort from start to finish. Even though the cookbook was made for kids, its recipes can be enjoyed by people of all ages.

All featured recipes were created by Chef Remmi and include a variety of flavors from places like Antarctica, Australia, Italy, Lebanon, Morocco, Peru and Puerto Rico.

“Having met Chef Remmi through Ideaworks’ partnership with Sodexo gave us the idea to create her own cookbook for kids,” said Donna Hansbury, president of Ideaworks. “I’ve never known a young girl who has such a passion for cooking. Remmi’s recipes are innovative and flavorful; it’s crazy to think that at her young age she created these tasty international combinations, but it just shows her knack for being in the kitchen. Remmi’s clever cooking techniques will serve her well on Chopped and make her tough competition. She’s going to do great, and we can’t wait to cheer on Chef Remmi!”

We’re excited to welcome three new hires!

With our client work increasing and demands escalating, we recently added three employees to our creative team. We are so happy to have McKenzie, Chelsey and Allison with us. Please take a moment to meet the newest members of Ideaworks Marketing:                                                

McKenzie SuttonMcKenzie Sutton: McKenzie Sutton serves as the agency’s marketing communication director responsible for overseeing content development on all projects. McKenzie’s previous roles include marketing coordinator for Sodexo Campus Services at King’s College, assistant project coordinator for Children’s Miracle Network at Geisinger Janet Weis Children’s Hospital in Danville and director of marketing at Capstone Wealth Management Group in Clarks Green. McKenzie graduated cum laude from King’s College in 2008 with a Bachelor of Arts in mass communications and English writing.

ChelsChelsey Tupperey Tupper: Chelsey Tupper joined the Ideaworks team as the agency’s director of client and public relations. Chelsey is responsible for potential client outreach and leading the public relations effort for the agency. In addition, she manages client accounts and provides marketing communication assistance. Chelsey has previous experience in agency services and held positions at Borton-Lawson, Pride Mobility Products and New Era Eye Care. Chelsey graduated magna cum laude from Flagler College, located in St. Augustine, FL in 2008 with a Bachelor of Arts in communication/public relations.

Allison SimenkiewiczAllison Simenkiewicz: Allison Simenkiewicz was hired as a graphic designer and is always looking for creative ways to incorporate the latest design trends into her work. Allison graduated cum laude from Wilkes University in 2016 with a Bachelor of Arts in integrative media. She completed internships at CornellCookson, Inc. and the Petroleum Service Company. Even though Allison is fresh out of college, she has already received a silver award from the American Advertising Federation (AAF) for a poster campaign she designed. The award was presented earlier this year.

It’s A Beaut, Clark!

Well we are finally in our new “home” and things are shaping up very quickly.  It’s amazing how moving to a new office has positively influenced our entire team.  There’s just a new sense of energy and excitement in everything we do, and we all seem to have a new focus on our work as a whole.  Can a building be responsible for such a positive transformation?  Truthfully I can say with absolute certainty, YES!  It has for us for sure.  Using one of my favorite lines from one of my favorite holiday movies…”It’s a beaut, Clark!” Hope you have a chance to drop by and see for yourself.  You’re always welcome.IMG_1596

Adding Up Addys: Three, Four, or More?

It may not yield as much debate as the recent social media dress color debacle, but the question remains: did Ideaworks Marketing win three, or four awards at the 2015 Addys?

The American Advertising Federation of northeast Pennsylvania (AAF-NEPA), held its annual awards ceremony, affectionately known as the Addys, this past February 20, and three entries from Ideaworks proved to be winners – or four, if you so choose.

Below, a photo of the one Gold, and two Silver awards given to Ideaworks. The winning pieces included a Wedding Invitation Package (Gold/Judge’s Choice for Collateral Material); the “Street Eatz” campaign (Silver for Sales Promotion, Branded Environment); and the Ideaworks 2015 Calendar (Silver for Self Promotion, Advertising Industry).

And here is the Wedding Invitation Package that garnered the Gold:

BridgetInvite

Bridget and Daniel were a winning combination, and so was their wedding invitation package. They likely wrote a lot of thank-you notes when their festivities concluded, and all of us at Ideaworks would like to thank them for inspiring this work, that brought in both a Gold, and a Judge’s Choice award!

It all adds up to four awards, since of course, Gold and Judge’s Choice are two separate awards (that often overlap). So while three of Ideaworks’ pieces won, a total of four awards were earned. Here is the complete award set, the Judge’s Choice in the form of a fabulous miniature billboard from Lamar Advertising.

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Yes, we could have said that from the beginning — but the Addys are just as much about having fun, as they are about recognizing excellence in advertising creativity. Ideaworks congratulates all the Addy winners from the 2015 AAF-NEPA event.