Tag Archives: marketing agency

EXTRA! EXTRA! THE NEXT ISSUE OF DAZZLE IS HOT OFF THE PRESS.

The excitement never fades when we unveil a new issue of Dazzle, our award-winning agency magazine. Whether it’s our content team brainstorming topics and writing copy for the featured articles, our design team collaborating on a modern, visually appealing approach, or the two groups working together to finalize a product we’re all proud of, Dazzle’s “road to release” and ultimate unveiling is always fascinating.

This particular issue is centered on growth – within our agency and beyond – as we celebrated our 20th year in business this summer. It is our hope that the articles featured in this issue will inspire the continuous development and success of other agencies, businesses and professionals alike.

While we don’t want to give everything away, here’s a brief overview of some articles featured in this issue:

  • “20 years of Passion and Perseverance,” an infographic look at the past two decades in business, along with a note from our team (pg. 6)
  • “From My Perspective: Growing as a Women-Owned Business,” an insightful message from Ideaworks owner Judy Steve (pg. 9)
  • “Sowing Seeds of Success,” our feature article that highlights new initiatives and our continuously evolving portfolio (pg. 10)
  • “Life@197,” which includes snapshots of what’s new and exciting with our team (pg. 16)

Click here to read the issue, and please reach out to us with questions and comments. You can also email Dazzle’s editor-in-chief, Chelsey Tupper at chelseyt@ideaworks.marketing if you would like additional information on the new initiatives mentioned in this issue’s feature story.

Happy reading from the Ideaworks team!

20 Years of Passion & Perseverance


Ideaworks Marketing is proud to announce that July 2018 marks our 20th year in business. It was on July 20, 1998, that we first opened our doors and started the process of becoming a full-fledged marketing company.

What started with two employees and a simple goal to “help our clients succeed” has resulted in achieving two decades of innovation and steady growth.

Today, we have more than a dozen talented professionals on staff, each with their own unique skill sets and agency expertise. Our company’s success and longevity are due, in large part, to these creative individuals and the many others before them who never settled for “good enough” and always looked for ways to make our work innovative, engaging and results-oriented.

These past 20 years have been an intense yet incredible journey filled with many accomplishments. We want to take this opportunity to thank our terrific clients and customers. Without them, there would be no Ideaworks. We also want to thank our many partners and associates who have helped us produce award-winning work. Finally, a huge thank you to our families for understanding the long nights, the countless road trips and missed gatherings because work had to get done. Here’s to another 20 years and more. Cheers!

THE 411 ON VIDEO MARKETING

By: Chelsey Tupper, director of marketing communications
Video marketing is hot and getting hotter. I’m sure you’ve heard it a million times over, but you’re about to hear it a million and one times: If you’re not using video as a marketing tactic, then you’re behind! The rise in popularity of video marketing happened so quickly that now it seems consumers are inundated with video, but when you think about it, the use of video isn’t really that surprising. Tugging on the emotional heartstrings of your target audience is one of the best ways to convince them to buy, and video does an excellent job with this when compared to print ads because of the very nature of video. Through video, it’s much easier to ignite emotion within consumers, which is of utmost importance when trying to establish a relationship with them.

At Ideaworks, we’ve been busy with a variety of video projects for basically all of our clients. Each project varies a bit from technical process videos to feel-good values videos, and we’re also trying to incorporate more video work on our own blog and social media pages. Our entire content team works side-by-side with one of our designers who specializes in video editing to produce quality productions that look great and achieve their targeted objectives.

It will be interesting to see how video marketing continues to grow in the years ahead, but one thing is certain – it surely isn’t going away; if anything, it’s gaining momentum and becoming even more creative and interactive that ever before.

Below are the 10 things you need to know to grasp the 411 on video marketing and why you need to utilize it NOW!

  1. Video boosts conversions and sales: When product videos are included on websites, they can help boost sales conversions by 80%.
  2. Video shows great ROI: Even though video production is not the easiest nor cheapest task, it pays off big time. In fact, studies show that 76% of businesses agree video provides an excellent ROI.
  3. The quality of the video doesn’t matter as much as its content: The latest research shows consumers are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much, but don’t discount design entirely. If you need some assistance with your design efforts, please give us a call!
  4. Thirty-three percent of tablet owners watch about an hour of video on their devices every day, and 28% of smartphone users watch a video on their devices at least once a day.
  5. Seventy-eight percent of people watch videos online every week, and 55% of people watch videos online every day.
  6. Fifty-nine percent of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
  7. Using the term “video” in an email subject line boosts open rates by 19%, increases click-through rates by 65% and reduces unsubscribes by 26%.
  8. Ninety-three percent of marketers use video for online marketing, sales and communication.
  9. Video creates trust: The whole concept of content marketing is based on trust and creating long-term relationships. People do not want to be sold to; instead, they crave interesting and useful information.
  10. Google loves video: A vast amount of research suggests that videos increase the time spent by visitors on websites. Thus, longer exposure builds trust and sends the signal to search engines that there is good content on said site. Actually, according to Moovly, businesses with embedded videos on their websites are 53 times more likely show up first on Google.

Sources:

https://blog.hubspot.com/marketing/2017-year-of-video-marketing

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

Image source:

https://artplusmarketing.com/social-video-marketing-strategy-an-infographic-73ecfa09811b

THE VALUE OF MAKING YOURSELF VALUABLE

Take a few seconds and think of an item or experience you value. What popped into your head? Why? Do you value this particular thing because it was given to you by someone you love? Do you value this memory/experience because it played a huge role in shaping who you are today? It probably wasn’t too difficult to think of one or even several items or experiences you value. As humans, we seem to place a value on everything, whether it’s positive or negative; we might do this consciously or subconsciously. In the same way that we place a value on possessions or experiences, we also do this when it comes to colleagues and professional relationships.

Years ago, marketing and advertising agencies enjoyed a special kind of monopoly that has since disappeared thanks to the advent of the internet. Agencies didn’t have to concern themselves with competition from websites offering less expensive prices for graphic design or “marketing” services. However, now, we do, and with that comes the need to make ourselves even more valuable to clients than ever before. Let’s face it, if clients don’t find value in the services we provide, the relationship is over.

You might be thinking, “Well, of course I am much more valuable than some website,” but are you really? Do you stay up-to-date with current trends, which change as rapidly as the weather? Do you read any marketing article you can get your hands on – even if it isn’t necessarily the area in which you specialize? Most importantly, do you take the time to research, read and learn all you can about your clients’ businesses/industries? If you answered “yes” to each of these questions, then kudos, you’re right on track. If you answered, “no”, then it’s time to change.

While it’s important to stay updated on all things marketing so you can suggest the best strategies and tactics to clients, nothing is more valuable than when you approach your client with a trends report or an article discussing a topic pertinent to the industry in which they serve. This not only shows you have your client’s best interest at heart and want to see him or her succeed, but it also places a value on your relationship with said client – a value that is invaluable in this day and age. Any agency is going to welcome new clients on board and sell, sell, sell its marketing services, but those agencies that take the time to know and study their clients’ businesses and industries are the ones who will easily differentiate themselves amongst the competition.

Any possession, experience, relationship or service that you regard as being valuable is actually invaluable, i.e. you still wouldn’t give up said item even if offered millions of dollars. As a marketing professional, this is how you must be viewed by clients because you must become an incredibly valuable asset to them in order to establish those invaluable relationships that are key to your business success.


Chelsey Tupper, director of marketing commun
ications

 

FROM MY PERSPECTIVE: GROWING AS A WOMEN-OWNED BUSINESS

Earlier this month, individuals around the world recognized International Women’s Day, celebrating the many commendable achievements and advancements women have made in the workforce and beyond. As I reflect on International Women’s Day and what it means for Ideaworks, I am grateful for the opportunities we have had through the years to grow and develop as a WBE-certified women-owned business.

This year marks our 20th year in business, and it is an honor to work with such a talented group of career-minded women, including Ideaworks’ president & CEO Donna Hansbury, vice president of creative and operations Patty Pugh and director of marketing communications Chelsey Tupper. Together with these ladies and the rest of our talented team, we have dedicated ourselves to delivering the best marketing and creative work for our clients. Our entire team showcases attributes that I believe are crucial to have not only in a women-owned business but any business enterprise. Characteristics like sheer talent, respect for one another’s unique abilities, and a willingness to work hard, dive deep and actively immerse ourselves in each client’s industry. These are the qualities that make our agency valuable to our clients and competitive in today’s ever-changing marketplace.

It’s an honor to have built this business and team with my fellow female executives. While I am especially reflective as March comes to a close, I am genuinely grateful year-over-year that Ideaworks is a women-owned business, dedicated to solving clients’ most pressing marketing challenges with innovation, creativity and an exceptionally talented team.

Judy Steve, owner

GPS MARKETING: A SIMPLIFIED APPROACH TO CREATING A MARKETING PLAN YOU WILL USE – NOT LOSE

“If you don’t know where you’re going, you’ll end up someplace else”: A powerful statement by Major League Baseball legend Yogi Berra, and one that holds true when creating a marketing plan. Oftentimes, creating a well-thought-out plan is a daunting task, and the end result is a massive document laden with lofty goals that might not accurately address who you are as a company, where your strengths and weaknesses lie, where you want to go and perhaps most importantly, how you are going to get there.

Built from years of industry experience, our team developed GPS Marketing: A Simplified Approach to Creating a Marketing Plan. This is a powerful tool that helps turn any small or large business’ ideas and visions into an easy-to-use, actionable marketing plan. Ideaworks president & CEO, Donna Hansbury, delivered a presentation on GPS Marketing to catering and event professionals at the annual Catersource Conference & Tradeshow, held in Las Vegas, NV, in February.

Upwards of 75 catering and event business owners packed the Emperor’s Ballroom at Caesar’s Palace for Donna’s 8 a.m. GPS Marketing presentation at Catersource, where director of marketing communications Chelsey Tupper and marketing manager Alyssa Zekoski greeted attendees and handed out takeaway marketing plan workbooks. The crowd was a diverse one: seasoned event professionals with years of experience looking to refine their existing marketing efforts; eager young caterers looking to develop an actionable plan on a shoestring budget; and long-time Ideaworks clients there to support our team.

The GPS Marketing presentation and takeaway workbook is broken into five key areas, including:

  • True North: Where a business must conduct an honest assessment of where it is in terms of its market, customers and competition. The section includes sample questions business professionals should ask themselves, a simple grid to conduct a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis and more.
  • Route: Where business professionals want to go in order to grow their companies and increase profitability. Professionals are asked to take this step after they have determined who they are as a company. The Route section propels individuals to establish S.M.A.R.T. (specific, measurable, attainable/achievable, relevant and timely) goals using a template that separates what they want to achieve, how they measure their success, what actions are taken to achieve the goal and the timeframe needed to complete it.
  • Navigation: Where a business determines how to get where they are going through the use of strategies (the “map view”) and tactics (“the turn-by-turn” perspective). Strategies are determined by setting a reasonable expectation for producing a desired outcome, e.g. “Communicate with clients at least 12 times per year to engage them and encourage new business referrals.” Tactics are the specific actions you take, e.g. “Email a monthly newsletter to clients featuring blog articles. Include links to the blog, social media sites and upcoming events.”
  • System Display: Where a business determines what they want to say and where, i.e. the messaging and mediums. The section includes mediums for consideration, like loyalty programs, e-mail marketing, public relations efforts and QR codes. Tips are also provided so businesses can craft appropriate messages for their target audience that add value to their lives.
  • Expense Report: Where a business develops its all-important budget. This is where professionals must determine what they can afford to do without putting their company’s financial health in jeopardy. A marketing budget calculator is included for use.

Upon concluding her presentation, Donna answered a number of questions and received excellent feedback from attendees on the Catersource app. One young event professional even noted that Donna’s presentation was one of the best she’s ever attended at a conference of this kind, and said that the GPS Marketing booklet was the best takeaway she’s ever gotten from a presenter.

Donna left her audience with a valuable piece of advice echoing Benjamin Franklin: “If you fail to plan, you are planning to fail.” This is a powerful statement that professionals in all industries should take with them as they grow their craft and chart their own course in the business world.

Click here to view the GPS Marketing presentation.
Click here to download your GPS Marketing workbook.

VIVA LAS VEGAS: IDEAWORKS ATTENDS CATERSOURCE 2018

Las Vegas, NV: Arguably, it is one of the most vibrant resort cities in the United States, characterized by its flashing lights, world-renowned food and a lively, distinct culture all its own. This past February, our president & CEO, Donna Hansbury, director of marketing communications, Chelsey Tupper, and marketing communications manager, Alyssa Zekoski, traveled to this spirited city to attend Catersource, a premier conference and tradeshow for catering and event professionals. The team celebrated much success while on the trip, and found that their Catersource 2018 experience was much like the city of Las Vegas itself – bringing with it bright business opportunities; the chance to try unique cuisine from the industry’s best; and the opportunity to better understand the unique culture of the catering and special events industry so we can make our new catering marketing platform, gemworx, even more relevant to event professionals’ needs.

Donna, Chelsey and Alyssa stayed at Caesar’s Palace, where a number of Catersource events were held, including educational sessions and a presentation from our own Donna Hansbury. Several months ago, Donna was asked to join other distinguished professionals and present at Catersource for the third time, which she enthusiastically accepted. In her presentation, entitled GPS Marketing: A Simplified Approach to Creating a Marketing Plan You Will Use, Not Lose, Donna discussed simplified steps attendees could take to make the process of creating a marketing plan less daunting and more streamlined.

The GPS presentation was incredibly well-received, so much so that one of the conference attendees said it was one of the best she’s ever attended, and that the workbook handout was the greatest takeaway she ever received from a conference.

The team exhibited at the Catersource Tradeshow on Tuesday, February 20th and Wednesday, February 21st, unveiling our new catering product, gemworx, to tradeshow attendees. Gemworx is a powerful marketing platform built specifically for caterers of any size. Among other benefits, the platform:

  • Saves caterers time and money marketing their business
  • Provides subscribers access to cutting-edge marketing collateral without the expense
  • Offers the ability to customize selected catering and event resources with one’s individual brand identity
  • Lets caterers/event professionals easily personalize materials to meet their customers’ needs
  • Allows for easy differentiation of one’s business with professionally-designed materials like brochures, postcards, business cards, social media post examples and best practices, blog ideas, etc.
  • Provides the ability to generate additional revenue with items caterers’ customers need, like printed menus, invitations, save-the-date cards, table numbers, place cards, item identifiers, etc.

Many attendees spoke with Donna, Chelsey and Alyssa about gemworx and scheduled demonstrations to learn more about what it can do for them. They also shared valuable feedback with the team that we are using to enhance our gemworx offerings. Gemworx will officially launch in April.

The team tasted several delicious dishes that were freshly prepared on the tradeshow floor, including grilled pepper salmon, chilled kale-broccoli salad with fruit, crispy chicken hors oeuvres and more. Chef Marcus Samuelsson, head chef of Red Rooster in Harlem, NY, and a featured judge on Food Network’s Chopped, was also in attendance, and Alyssa had the opportunity to meet with him, tasting some of the cuisine he prepared alongside U.S. Foods.

“It was such an incredible experience to attend Catersource for the third time in my career,” said Donna. “On top of being a presenter, it was fascinating to unveil gemworx on a national level to some of the most distinguished caterers and special events professionals in the industry.” Chelsey had this to say about the experience, “I have always wanted to attend Catersource, and it was such a great experience being able to represent Ideaworks and introduce gemworx. I loved networking with some of the industry’s bests. I truly feel like Ideaworks will reap a huge benefit from attending the Catersource Conference and Tradeshow.” Alyssa added, “Not only did Chelsey and I get to watch Donna deliver an inspiring presentation to catering and event professionals, but we were also able to speak with those individuals one-on-one at the gemworx booth, which will help us tailor our new product to their specific business needs.”

In all, the trip was a wonderful opportunity for Ideaworks to share our marketing expertise with industry professionals and make a new mark on the events industry by unveiling a product that will streamline caterers’ marketing efforts. We look forward to all that is to come for gemworx in the years ahead!

POP! The next issue of Dazzle has arrived.

We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you find this issue to be intriguing, informative and inspiring, as we have worked hard to feature relevant marketing topics that will be of interest to you while also sharing some of our recent endeavors. A few articles in this issue include:

  • 7 Tips for Stronger Client Relationships,” a recap of a presentation our director of marketing communications did for a group of local college students (pg. 5)
  • “Researching Trends, Delivering Solutions,” a look at our newest initiative for our charity of choice, Blue Chip Farm Animal Refuge in Dallas, PA (pg. 6)
  • “The Dialogue Age of Marketing,” this issue’s feature story (pg. 10)
  • “Life @ 197,” a light-hearted look at what’s new with our team (pg. 18)

Please click here to read the issue, and don’t hesitate to reach out to us if you have any questions or feedback for our team. Further, you can email chelseyt@ideaworks.marketing if you would like to request copies of the presentations or materials that are mentioned.

Welcoming Chris Konnick to our team!

We are pleased to welcome Chris Konnick to the Ideaworks team as our new administrative assistant! Chris came onboard in November and has 26 years of experience working in project accounting and administrative support. When not at work, Chris loves to cook; she especially enjoys making Polish favorites like pierogis and kielbasi. She and her husband also recently celebrated their 28th wedding anniversary!

WELCOMING TWO NEW GRAPHIC DESIGNERS ABOARD!

We recently welcomed two new graphic designers, Brian Leonard and Gabrielle Creazzo, to the Ideaworks team. Read their bios below to get acquainted with these talented team members:

Brian Leonard
Brian Leonard came on board in October as a senior-level graphic designer. Though he resides in Lake Ariel presently, Brian hails from upstate New York and graduated from SUNY Oneonta in 2009 with a degree in computer art. Being that he’s a graphic designer, Brian loves anything tech and stays abreast of the latest innovations in the field. His hobbies include hunting, building – and destroying – demolition derby cars, and most importantly, spending time with his friends and family. He has two wonderful children, Evangeline, who is six-years-old, and Rowan, who is three. He currently lives with his girlfriend and her young son, Jacob. Brian says that weekends are filled with pancakes, messy rooms strewn with toys and a severe lack of sleep, but he wouldn’t have it any other way. It should also be mentioned that Brian is a jokester, and he has already given us some good laughs since joining the team!

Gabrielle (Gabby) Creazzo
Gabby Creazzo also joined the Ideaworks team in October as a graphic designer. She graduated summa cum laude from Marywood University earlier this year with a Bachelor of Fine Arts degree in graphic design and a minor in art history. Gabby particularly enjoys incorporating illustrations and hand-lettering into her work, and also likes screen-printing and photography. She finds that creating new concepts, exercising her creativity and organizing are some of the aspects she loves most about the field. Beyond graphic design, Gabby is also interested in interior design and fashion, and she is an avid foodie who loves to experiment with new recipes. Additionally, she loves spring-board diving, claiming that “sometimes in life, you have to jump!” Gabby is an inspired young designer who is excited to share her passion for design with others – and we are excited to have her talent and energetic personality aboard!