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POP! The next issue of Dazzle has arrived.

We’re excited to present Ideaworks Marketing’s latest issue of Dazzle, our award-winning agency magazine. We sincerely hope that you find this issue to be intriguing, informative and inspiring, as we have worked hard to feature relevant marketing topics that will be of interest to you while also sharing some of our recent endeavors. A few articles in this issue include:

  • 7 Tips for Stronger Client Relationships,” a recap of a presentation our director of marketing communications did for a group of local college students (pg. 5)
  • “Researching Trends, Delivering Solutions,” a look at our newest initiative for our charity of choice, Blue Chip Farm Animal Refuge in Dallas, PA (pg. 6)
  • “The Dialogue Age of Marketing,” this issue’s feature story (pg. 10)
  • “Life @ 197,” a light-hearted look at what’s new with our team (pg. 18)

Please click here to read the issue, and don’t hesitate to reach out to us if you have any questions or feedback for our team. Further, you can email chelseyt@ideaworks.marketing if you would like to request copies of the presentations or materials that are mentioned.

Welcoming Chris Konnick to our team!

We are pleased to welcome Chris Konnick to the Ideaworks team as our new administrative assistant! Chris came onboard in November and has 26 years of experience working in project accounting and administrative support. When not at work, Chris loves to cook; she especially enjoys making Polish favorites like pierogis and kielbasi. She and her husband also recently celebrated their 28th wedding anniversary!

WELCOMING TWO NEW GRAPHIC DESIGNERS ABOARD!

We recently welcomed two new graphic designers, Brian Leonard and Gabrielle Creazzo, to the Ideaworks team. Read their bios below to get acquainted with these talented team members:

Brian Leonard
Brian Leonard came on board in October as a senior-level graphic designer. Though he resides in Lake Ariel presently, Brian hails from upstate New York and graduated from SUNY Oneonta in 2009 with a degree in computer art. Being that he’s a graphic designer, Brian loves anything tech and stays abreast of the latest innovations in the field. His hobbies include hunting, building – and destroying – demolition derby cars, and most importantly, spending time with his friends and family. He has two wonderful children, Evangeline, who is six-years-old, and Rowan, who is three. He currently lives with his girlfriend and her young son, Jacob. Brian says that weekends are filled with pancakes, messy rooms strewn with toys and a severe lack of sleep, but he wouldn’t have it any other way. It should also be mentioned that Brian is a jokester, and he has already given us some good laughs since joining the team!

Gabrielle (Gabby) Creazzo
Gabby Creazzo also joined the Ideaworks team in October as a graphic designer. She graduated summa cum laude from Marywood University earlier this year with a Bachelor of Fine Arts degree in graphic design and a minor in art history. Gabby particularly enjoys incorporating illustrations and hand-lettering into her work, and also likes screen-printing and photography. She finds that creating new concepts, exercising her creativity and organizing are some of the aspects she loves most about the field. Beyond graphic design, Gabby is also interested in interior design and fashion, and she is an avid foodie who loves to experiment with new recipes. Additionally, she loves spring-board diving, claiming that “sometimes in life, you have to jump!” Gabby is an inspired young designer who is excited to share her passion for design with others – and we are excited to have her talent and energetic personality aboard!

Remaining Upbeat, Inspired and Committed to Excellence

It’s no secret that team building exercises can be incredibly positive, boosting morale and productivity within the office. Over the past few months, our team has grown and evolved, making it even more important for us to partake in activities and tasks – both small and large-scale – that bring us closer together and help us remain upbeat, inspired and committed to excellence each day. As we reflect on recent efforts, we are proud to say that they were, indeed, the kind of constructive, motivating activities that a business hopes to enjoy!

In late July, Peter Steve, our owner and CCO, and Donna Hansbury, president & CEO, generously decided to plan an employee outing that was far different than the traditional company picnic: a spa day for the team! We started the day with relaxing treatments and lunch, followed by a delicious dinner together at a local restaurant. At dinner, we played games to get to know each other even better (complete with raffle prizes!) and shared lots of laughs. Together outside of work, we were able to unwind amidst a busy summer at the agency.

In August, we also began brainstorming new ways to keep engagement levels high on social media; we didn’t have to look far to come up with a great idea. We receive so many compliments on our beautiful office, and oftentimes, we tend to take for granted how inspiring our workspace can be. Thus, we decided to begin a Motivation Monday series on Facebook, Instagram, Twitter and LinkedIn, where we draw attention to a particularly inspiring spot within our office each week. So far, we have featured motivational quotes that hang on our agency walls, a shot of our conference room and a look at our beautiful building from the outside, all of which help to showcase how we source creative inspiration from unique places every day.

We took part in Hunger Action Month for the month of September, working as a team to collect donations for the Commission on Economic Opportunity (CEO)’s Harry & Jeanette Weinberg Northeast Regional Food Bank. We collected dozens of canned and dry goods, hygiene products and baby items that will be distributed to local families in need. From coordinating the donations and packing the car to delivering the goods and meeting with members of the CEO, this experience was one that drew us closer together while helping neighboring communities in the process.

Boss’ Day takes place in October, and this year, we decided to hold a special celebration for Peter and Donna to show our appreciation for them. Being that Donna was leaving for Italy just three days later, we put together an Italian-themed lunch for our two amazing bosses. From the antipasto to the homemade dips and the laughs and stories shared in our office kitchen, this memorable day was one of the best.

October also marks Breast Cancer Awareness Month, and our agency used that time to recognize the brave women who battle this disease, including some of our own friends and family. Jordan, daughter of our vice president of creative and operations, Patty Pugh, and her field hockey team sold t-shirts to benefit That Special  Woman, a local women’s healthcare boutique. Spectators wore the shirts during the girls’ annual Pink Game, and Ideaworks kindly purchased a shirt for each of our team members. We sported them together and held our own a miniature “Pink Out” at the office.

It is with a great amount of enthusiasm that we are able to look back at the past few months and see our team growing together. We are committed to making the culture at Ideaworks as engaging as possible, and we are always grateful to have a wonderful team that is committed to discovering, dazzling, and delivering day in and day out.

Ideaworks assists Blue Chip Farm in launching wedding initiative

Over the past few months, the Ideaworks Marketing team has been collaborating with our charity of choice, Blue Chip Farm Animal Refuge, in launching its I Do, Blue wedding initiative. The program is targeted at newlyweds who wish to give back on their wedding day by foregoing traditional favors and offering a donation to Blue Chip instead. The idea came to our team after researching current wedding trends; we found that philanthropy continues to be of interest to modern couples, making this the perfect initiative to spearhead for our friends at Blue Chip!

Now that I Do, Blue has officially launched, it’s received attention from the local media! Click here to read a great article from the Dallas Post, and learn more about the initiative and our hard work for a wonderful local non-profit.

A productive meeting in the Ideaworks conference room! Pictured from left to right: Allison Simenkiewicz, Ideaworks graphic designer; Cordie Braun, Blue Chip fundraising director; Alyssa Zekoski, Ideaworks’ marketing communications manager
Our marketing communications manager, Alyssa, and Blue Chip volunteer Carol launch I Do, Blue at the NEPA Bridal Show, held at the Radisson Lackawanna Station Hotel in Scranton.

The next issue of Dazzle is hot off the press!

We are THRILLED to bring you the next issue of Dazzle, our award-winning agency magazine! Here’s what you’ll find within its pages:

  • An editor’s letter from Chelsey Tupper, director of marketing communications
  • An in-depth look at Gen Z: the generation that you need to pay attention to
  • How we are delivering on our agency’s commitment to social good
  • How selecting a “charity of choice” makes good business sense, and how it has helped us form a great bond with Blue Chip Farm Animal Refuge, a local no-kill animal shelter
  • Tips for choosing the right marketing mix for your business
  • “Checking out the ‘Real World’ at Ideaworks,” an article from guest writer Rachel Urbanowicz, mass communication professor at Misericordia University
  • Life @ 197, spotlighting the Ideaworks team and recent happenings
  • A recap of our winnings from the AAF Northeast Pennsylvania’s ADDY awards
  • An article on storytelling from the desk of Peter Steve, owner & CCO

Please click here to read. Feel free to email Dazzle’s editor-in-chief, Chelsey Tupper, at chelseyt@ideaworks.marketing or art director, Allison Simenkiewicz, at allisons@ideaworks.marketing to share with them which articles and features you find most compelling! Enjoy!

Social good: A longstanding commitment at Ideaworks

Earlier this month, our Direcmcontor of Marketing Communications, Chelsey Tupper, attended the 2017 MCON conference, held at the Newseum in Washington, D.C. This annual conference sparked her interest, as it is designed for individuals who are dedicated to social good and societal change, and who want to hear from some of the most notable thought leaders on cause-related marketing and activists who feel passionately about their work. Much of what was discussed included ways to attract more millennials to show support and interest in a particular cause by using creative branding strategies and other well-thought-out marketing tactics that resonate well with this generation.

During the conference, Chelsey heard from a number of accomplished speakers who drove home a vital point: through its work, a business must personify its very roots and reasons for doing – put plainly, each day, employees should reflect their company’s core beliefs. In addition to the #GivingTuesday Townhall, during which she learned aideaworks3bout assimilating charitable efforts in your business practices annually, this central message from MCON resonated for Chelsey, who would return home to continue breathing life into Ideaworks’ own philanthropic initiatives with the entire team – a practice that Ideaworks has been committed to for over 20 years, as one of our foundational values is service to others.

This dedication is shown by our unwavering commitment to local organizations like Blue Chip Farms Animal Refuge. Blue Chip Farms, located in Dallas, PA, is a non-profit, no-kill animal shelter that provides care, comfort and a loving home to every animal that is brought to its safe haven, regardless of health impairments or age. Being animal lovers, Ideaworks’ owners Peter and Judy Steve elected Blue Chip as our charity of choice in 2015. Since then, we have gone on to provide a wide range of marketingstpatricks support to Blue Chip at no cost, helping its team spearhead some of its most valuable initiatives like Adopt-A-Kennel, Legacy of Love and the newest sponsorship program, Kitty Condos. Working with Blue Chip continues to be one of our company highlights, but this has not been a solitary effort. We continue to reflect upon our core beliefs and participate in various cause-related initiatives.

In March and April of this year, our team participated in the Back Mountain Chamber’s Spring Food Drive, donating non-perishable items to the Back Mountain Food Bank. Giving back to the community and providing healthy, nutrient-rich meals to families is an effort we are committed to in our work, as some of our largest clients are proponents of healthy living, clean environments and optimal quality of life.

This month, Ideaworks was fully committed to raising awareness for various causes and helping individuals in the process. We “went purple” for Alzheimer’s and oPurpleDayther dementias, being that June is National Alzheimer’s and Brain Awareness Month. Our team enthusiastically involved themselves in this project by changing our email signatures from black to purple text, the recognized color of the Alzheimer’s Association, and including a call to action to “#ENDALZ” in the sign off. We also scheduled a day to wear purple and heightened awareness for this worthy cause on social media.

Also in June, we had the opportunity to team up with the Greater Wilkes-Barre Association for the Blind. We hosted a high school student in the Association’s Transition Assistance Program, who expressed an inteRainaandRachaelrest in becoming a graphic designer and photographer in the future. She learned a lot while job shadowing our creative designers and also enjoyed lunch with our team where she was able to hear more about what differentiates us as an agency. We are proud of this young girl and know she will continue to grow in her craft in the years to come.

At Ideaworks, we firmly believe that day in and day out, you should be communicating what your business is truly about, and acting as a spokesperson for those values that your company holds dear. While raising awareness during National Alzheimer’s and Brain Awareness Month, choosing Blue Chip Farms as our “charity of choice” and partaking in other local initiatives have been excellent opportunities for us to get involved, they will certainly not be the last. As put by Christina Tosi (award-winning owner of Milk Bar Bakery with locations in New York, Washington, D.C., Las Vegas and Toronto), who offered insights to her MCON audience, “It’s easy to support things when you believe in them.”