Over the past few months, the Ideaworks Marketing team has been collaborating with our charity of choice, Blue Chip Farm Animal Refuge, in launching its I Do, Blue wedding initiative. The program is targeted at newlyweds who wish to give back on their wedding day by foregoing traditional favors and offering a donation to Blue Chip instead. The idea came to our team after researching current wedding trends; we found that philanthropy continues to be of interest to modern couples, making this the perfect initiative to spearhead for our friends at Blue Chip!
Now that I Do, Blue has officially launched, it’s received attention from the local media! Click here to read a great article from the Dallas Post, and learn more about the initiative and our hard work for a wonderful local non-profit.